Exposing your brand across multiple channels
We understand that SEO performs as a part of a wider digital strategy, and as such our SEO campaigns are designed with specific objectives based on your funnel.
We have experience in optimising a number of Ecommerce platforms, including Magento, Netsuite, Woocommerce and Episerver.
Based on your Ecommerce SEO objectives, we will target particular categories and products for a true balance between traffic increases and conversions.
We analyse Google Analytics and User behaviour data to identify drop offs and opportunities to increase conversions.
In the world of Ecommerce, sales volumes and average order values are key metrics. We work with you to understand these and report on the increases.
With the removal of right hand Paid search ads by Google, Organic search’s role has changed again within the broader role of assisting users with serving relevant information for an Ecommerce retailers products.
At POLARIS, we recognise these changes and position your Brands Ecommerce SEO campaign to fulfil its intended purpose; to expose product information to potential buyers as they research their options on mobile, table, or desktop.
Ecommerce SEO campaigns traditionally report on single session and multi session sales, however today’s fragmented journey requires us to understand the micro moments potential buyers go through so that they can be matched to relevant pages and content on your destination website.
Our team of SEO Account Managers will work with you to strategise campaign goals and KPIs, reverse engineering your internal targets right back to search metrics such as engagement and traffic.
At POLARIS, we understand blended search, and optimise Ecommerce SEO campaigns to expose your Brand and products at critical “early” moments so that your SEO campaign can build brand awareness and lead to final conversions through direct channels such as Paid Search or Email.
Coupling our expert approach with attribution reporting through our Bright Metrics system results in a transparent, journey optimum SEO campaign for your Brand, designed for a single purpose; success.
At POLARIS we take great pride in celebrating our achievements. As a part of this, we regularly feature within industry awards and constantly strive to deliver campaigns that can be classified as outstanding within the industry.
Our latest achievements include finalists in the Drum DADI awards 2015 for best use of search, and Best use of SEO within the Wirehive awards 2015.
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